Digia adjusts rapidly to industry change

Digia continuously seeks to enhance its industry-specific competencies. Increasingly often, it does so in order to serve its customers as a trusted advisor in addition to its traditional role of information system supplier. Succeeding as an adviser requires understanding of the changes taking place in different industries and value networks. Digia must also comprehend the challenges facing its clients’ core operations. This allows Digia to produce value-generating solutions for business needs and challenges.

In recent years, the business environment in which Digia’s customers operate has undergone major changes. A particularly radical transformation over the last twelve months has seen the global recession impact on almost all sectors of industry and society.

Few industries are able to see as far into the future as before. More and more companies have been forced to revise their strategies and practices in the search for new, agile and efficient operating models that will allow them to remain competitive in a tightening market.

Understanding changes in industry value networks

Significant changes have taken place among financial sector clientele. The financial crisis that began in late 2008 saw the arrival of several small companies, whose information system needs Digia has successfully begun to resolve.

Digia has traditionally been strong in the value chains of the retail industry. Having forged strong and lasting partnerships with retail customers, Digia has developed innovative information system solutions that improve productivity and enhance business processes. In addition to its value chain and process expertise, Digia is praised by retail companies for its customer-oriented approach and service skills. As its next major step in the retail industry, Digia will switch its focus inside the store; with more than 80% of a typical retail chain’s personnel employed in-store, there is significant potential there for improved productivity.

At the moment, more workers are leaving than entering the market. The aging of the population also means an increase in demand for services. In particular, the public sector must find ways of covering this resource shortfall, while producing the same services cost-effectively for a larger clientele, through e-services for example.

Digia is especially known as a provider of mobile solutions. Changes in the market, coupled with technological advances, are enabling the utilisation of mobile solutions to improve the efficiency of business management solutions. Centre stage is no longer taken by the mobile device’s technology, but by the services it makes possible. Earnings from content production are constantly developing, as more and more operators compete especially for the attention of the consumer.

Focus on understanding, solutions and value

Digia has prospered in the face of a recession which has spurred rapid change in the market since 2008. Despite the economic downturn, Digia has invested in deepening its industry-specific expertise and providing solutions to crucial challenges in customers’ core operations and service. On this basis, Digia has firm faith in its success in the recovering markets of 2010.

From information technology provider to strategic partner

Step-by-step, Digia and S Group's 15-year long cooperation has developed into a strategic partnership. The core of this relationship lies in Digia's provision of a messaging solution to SOK, connecting S Group's 1,600 locations, a host of back-office systems and the cooperative's numerous suppliers and Bonus partners within the ambit of a single messaging system. In addition, the monitoring of messaging traffic and content is handled smoothly using systems supplied by Digia.

"Thanks to this solution, S Group is capable of sending data closer to real time between different business areas. This has meant a massive improvement in data management and the transparency of long delivery chains.

Digia's solution also enables management based on up-to-date information while forging a new basis for the flexible measurement and development of strategic processes”, says Raimo Mäenpää, SOK's Chief Information Manager.